Leverage Aesthetics to Make Beauty Work Best Google’s simple design showcases highly effective aesthetics – instantly declaring its purpose as users’ eyes are drawn to the function in the calm, clean layout they expect from Google. So, it’s vital to design for the user experience and optimize usability, applying well-considered aesthetics to work together with your design’s functionality. This aesthetic-usability effect has been explored extensively, notably by UX design pioneer and author Don Norman.Īttractiveness bias is a short-term effect, though – good looks can’t save a bad product. Make users more tolerant of usability issues – Studies show that users rate visually appealing designs as more usable than they truly are. More time spent on site and page/screen views. For example, when your website has good aesthetics, you:Ĭreate an attractiveness bias – to appeal to users on a visceral level, leading to: Aesthetics here refers to the lines, colors, spacing and more on websites and apps, namely what elements you choose and how you apply them. Humans are hard-wired for visual input, and users’ first impressions typically form in 50 milliseconds – as their gut reactions guide them to either continue using your design/product or abandon it. As a vital ingredient in user experience (UX) design and interaction design, aesthetics impacts an interface’s UX in several ways. It’s central to the fields of architecture, graphic design and more. Aesthetics is an age-old principle that revolves around the nature of beauty and the fact that people prefer pretty things.
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